2025 at Al Elé: kicking off with our New Year sale & exciting updates!

We’re ringing in 2025 with a New Year sale you won’t want to miss, and some exciting updates. From new styles to custom design offerings, there’s a lot to be excited about at Al Elé this year.

As we step into 2025, we’re taking a moment to reflect on 2024, share our plans for the year ahead, and announce our upcoming New Year sale to get things started. We’ve been eager to share some updates with you for a while now, so we’re thrilled to finally unveil much of what we’ve been working on behind the scenes.  

2024 Highlights

We are beyond grateful for the incredible support from our community in 2024. One of our biggest milestones was opening our very own Al Elé store in Ivanhoe. After months of hard work and collaboration with local businesses, we were ecstatic to create a space where we not only showcase our own range, but a versatile collection of beautiful locally-made products, too.

We also launched our favourite collection yet - our Pasta range - worked on several custom design projects, launched our blog, and had an amazing time meeting you all at local markets. It was truly a year to remember!

Levelling up in 2025 

To kick off the year, we’re launching our New Year sale on January 16th! Whether you’re shopping in-store or online, all in-stock items will be discounted, starting at 20% off. From our classic core collection to the Pasta range, everything is on sale until stock runs out. Don’t miss out—our sales only happen once a year, so this is your chance to grab timeless pieces that will last for years to come.

We’re also excited to be launching our Exclusive Custom Design offering. After receiving many requests, we’re opening up a limited number of places for clients who are after truly unique, one-of-a-kind pieces. If this is something you’re interested in, be sure to reach out soon to secure your spot! 

We will also be releasing three new styles that our customers have been asking for across our core collection.The people spoke, and we listened - so keep your eyes peeled for our new releases over the coming months. 

We are also excited to be undergoing a brand refresh here at Al Elé. Think new photography, new website design, and more. It will still be the same old us - but with a breath of fresh air that reflects the progress and change we have forged since our humble beginnings. We can’t wait for you to see these creative updates, and to hear your thoughts! 

So, there you have it - a look back at 2024, a sneak peak at our 2025 plans, and details on our fast approaching sale. We can’t wait to see you from January 16th!


Start shopping or visit us in-store from January 16th to grab your favourite pieces from our New Year sale!

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